Graphic Design: The New Basics

Graphic Design: The New Basics Features

Additional Graphic Design: The New Basics Information

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

What Customers Say About Graphic Design: The New Basics:

This is an excellent text book for beginning design and art students. Easy to read with strong examples this book fills a need in the arts community.

It came fast and on time through standard shipping. It was exactly in the condition I ordered it in and was carefully packaged so that no damage occurred during shipping. Thank you so much. I really prefer buying from Amazon than private sellers.

This book is very helpful. It has a lot to offer to beginning students or just someone trying on their own. Its not so organized as a text book would be which keeps it fresh and fun to still look at. But it definitely has a lot to offer.

this is an excellent overview: while I appreciated the new media content, that felt far more like info for those considering an MFA in graphic design and are not what I feel are basic in any way. I am a working graphic artist and using programming languages easy or not to develop visual media is not part of my work or a requirement. Flash animations, web design are, though. I feel other areas could have been better flushed out.

Together the site and book represent a fairly off the shelf curriculum that would serve any designer(beginner to advanced) well to follow. My studies have shown me that graphic design is just the beginning, but a very necessary foundation for all kinds of design practices that our dynamic world requires.

This book is as good of a summary of the necessary skills and practices that are essential to contemporary communication design as I have ever seen. Congratulations to Ellen Lupton for her contemporary take on the keystone of our visual culture: Graphic Design.

After working professionally as a graphic designer for 5 years, I'm currently enrolled in a graduate program for media design. I was educated in graphic design in my undergrad by the legacy of modern design and Bauhaus pedagogy, even in the wake of the sweeping technological change that was occurring all around us.

This book finally catches up on a curriculum and approach that would make sense for today. I would also commend her development of the Graphic Design Basics website which features exercises designed to supplement the topics covered in the book.

All that would be left is years to practice.